Brand Partnerships
Put your brand in front of a high-value, highly engaged equestrian audience
—all year round.
“We enjoy being sponsors because we know how it helps the competitors – our support helps keep venues like Loch Moy Farm able to maintain and improve their facilities – it all benefits the rider and ultimately equestrian sport.”
-Karen Engel, Triple Crown Maryland CCI4* Sponsor
Brand Partnerships
Loch Moy Farm offers brands a unique opportunity to connect with one of the Mid-Atlantic’s most active and engaged equestrian communities. Home to The Maryland Horse Trials, our premier equestrian venue welcomes riders, owners, trainers, families, spectators, and industry professionals throughout the year.
Our year-round equestrian event calendar gives partners repeated exposure across multiple competitions, audiences, and marketing channels.
LOCH MOY FARM BY THE NUMBERS
50+
Annual Event Days
Competitions, schooling & special events5,500+
Annual Entries
Repeated interaction throughout the year1,800+
Highland Series Competitors
6-event grassroots series350+
Engaged Volunteers
A dedicated community behind every event260+
Acres
Space for sport, branding & hospitality1,200+ spectators per MDHT Highland Series event
1,000+ spectators per USEA/USEF event
15 minutes from Frederick, MD accessible from Baltimore, DC and Virginia
WHY THIS AUDIENCE
A High-Value Equestrian Audience
An engaged community of riders, owners, trainers, and families with meaningful purchasing power and strong
brand loyalty — an audience that invests deeply in the equestrian lifestyle, on-site and well beyond the farm.
86%
more likely to buy from a brand that sponsors an event they attend
$215K
average equestrian household income
28%
net worth over $2M
58%
own three or more vehicles
$370M
equestrian sport's annual impact on Maryland's economy, supporting 4,100 jobs
50+
eventing-focused barns in Maryland — a deep regional network of trainers and professionals
31
Maryland Pony Clubs feeding a pipeline of future athletes
AREA II
reaching active equestrian communities across MD, VA, PA, NC, NJ & DE
Partnerships Built Around Your Brand
From international to grassroots competition, Loch Moy Farm connects brands with riders at every level of the equestrian community. Our equestrian sponsorships can be customized around your brand, objectives, and budget.
From a single branded jump to a full title partnership, we build sponsorships that put your brand directly in front of the equestrian community.
Be Seen
- Naming rights — arenas, series, divisions, feature elements
- On-site signage — banners, arena and cross country signage
- Custom show jump or cross country fences built with your brand
- Course branding across high-visibility competition routes
Be Experienced
- VIP hospitality, competitor party deck, socials
- On-site activations — product demos, sampling, interactive experiences
- Awards and prizes — competitor prizes, division awards
Be Shared
- 9K+ e-newsletter subscribers, 45% open rate
- 15,500+ Facebook followers, 27K+ monthly reach
- 6,500+ Instagram followers, 5K+ monthly reach
- 30,000+ annual website visitors
- 20,000+ cross country app course views per season
- Print and digital media exposure through event coverage
Also available: vendor space, program advertising, pinny branding, and custom in-kind opportunities. Every partnership is quoted individually — tell us your goals and we’ll build around them. Our reach extends well beyond the facility through an established email audience, social media, website traffic, event coverage, and digital platforms giving partners meaningful opportunities to connect both on-site and online.
Custom Sponsorships & In-Kind Donation Opportunities
Shannon Habenicht , Director of Marketing & Sponsorships
[email protected] · 704.779.6502
Vendors are welcome to set up all 50+ yearly events for retail and promotional purposes. Vendor spaces are typically 12’x12’ and vendors provide their own tents and tables.
For questions concerning vendor opportunities, please contact [email protected]
Elite Tent Rentals 410-795-8368 elitetentsandevents.com
2026 was my first season working with Loch Moy Farm as a vendor and sponsor, and it was a fantastic experience! The sponsorship team worked with Stübben North America to create a package that met our needs and provided valuable exposure both during the Maryland International and throughout the year. Loch Moy Farm goes above and beyond to make the sponsor experience exceptional. If you’re looking to connect your business with a wide range of Area II eventers, they are a wonderful partner. We look forward to continuing our relationship in 2027 and beyond!
A Year-Round Equestrian Destination
Whether you’re looking for a high-impact presence at a marquee competition or year-round visibility across the Loch Moy Farm calendar, we’ll build a partnership around your brand, objectives, and budget.
The Maryland International Equestrian Foundation (MIEF) is a 501c3 charitable nonprofit corporation with a mission to promote, preserve, and support equestrian sport in Maryland – from grassroots programs to upper level FEI competition. MIEF works to provide financial support to help dedicated riders from diverse backgrounds reach the highest levels of the sport. MIEF Tax-ID: 88-2025807
One venue.
Thousands of competitors and visitors.
Year-round exposure.
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Sponsors
